The Compounding Tortoise

The Compounding Tortoise

Puuilo Plowing Ahead with a Second Store Opening Announcement in Sweden

Opening schedule more aggressive than we thought initially

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The Compounding Tortoise
Jul 20, 2026
∙ Paid

Earlier this month, we talked about the Swedish expansion opportunity for Puuilo, noting that, following a re-rating (justified, in our view), shares were fairly priced.

With the second store opening announcement in less than a month, we’d like to inject some more bullish assumptions if the scaling were to exceed our expectations. As the stock’s down about 6% since our last blog (at some point -9% as per last week), might there be an opportunity for newer investors to build a position?

International Expansion Becoming Real

International Expansion Becoming Real

The Compounding Tortoise
·
Jul 3
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Last year, we pitched Puuilo, bought a position at 12.9 EUR, and published the in-depth report. To our knowledge, it’s the only resource available that unpacks its like-for-like ROIC, underlying value creation, and why its concept is working for both consumers AND investors.

Puuilo

Puuilo

The Compounding Tortoise
·
October 17, 2025
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