Puuilo Plowing Ahead with a Second Store Opening Announcement in Sweden
Opening schedule more aggressive than we thought initially
Earlier this month, we talked about the Swedish expansion opportunity for Puuilo, noting that, following a re-rating (justified, in our view), shares were fairly priced.
With the second store opening announcement in less than a month, we’d like to inject some more bullish assumptions if the scaling were to exceed our expectations. As the stock’s down about 6% since our last blog (at some point -9% as per last week), might there be an opportunity for newer investors to build a position?
Last year, we pitched Puuilo, bought a position at 12.9 EUR, and published the in-depth report. To our knowledge, it’s the only resource available that unpacks its like-for-like ROIC, underlying value creation, and why its concept is working for both consumers AND investors.



