Q2/1H 2025 - Puuilo Oyj - Full Analysis
Updated growth strategy aimed at continuing sustainable and profitable growth
Today, before the bell, Puuilo (PUUILO.HEL), one of the leading Finnish discount retailers, reported its Q2 and 1H results. At the time of writing, the stock’s up by 9% after being up as much as 11%. The company’s also updated and prolonged its strategy period to FY 2030.
We pitched this name late last month, and plan to publish our deep dive within three weeks. We’ll also highlight it in our upcoming Q3 Letter (together with our other holdings and fundamental no-nonsense commentary you’ve gotten used to over the past quarters).
Let’s break down the report, the updated targets, and how we view the investment case and valuation (we’ll provide our own adjusted model to reflect the impact of leasing Puuilo’s assets).
So, welcome on board!