The Compounding Tortoise

The Compounding Tortoise

Q4/FY 2025 - Puuilo

Continued growth, and confident messaging on the future prospects & consumer outlook

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The Compounding Tortoise
Mar 25, 2026
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Today, Puuilo, one of the leading discount retailers in Finland, reported its Q4 and full-year results. As we speak, shares are up 9% following the announcement and earnings webcast.

Last October, we published an in-depth write-up to cover the essentials of the investment thesis: 1) above-average lease-adjusted ROIICs (some work to reconcile those but it’s crucial); 2) continued store openings with quick paybacks; 3) industry-leading comparable sales growth; 4) the ability to return a lot of cash to shareholders because of the aforementioned factors. Without high ROIICs and low growth, it’s tough to maintain such policy (as seen with Tokmanni).

Deep Dive - Puuilo

Deep Dive - Puuilo

The Compounding Tortoise
·
October 17, 2025
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Following today’s report, we judge that the forward return outlook remains healthy for patient quality growth investors - projected gross returns of >14% per annum, or a net 12% after dividend withholding taxes excluding any reinvestment. As we’ve raised our near-term sales and margin estimates, the undervaluation has in fact only gotten greater - resulting in shares trading at the most attractive risk/reward since the fall of 2024.

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